Visual Identity, Art Direction

For 6 months, I worked on the iTOi (eye to eye) brand developing their startup’s voice in the digital video space.I started by pulling out the brand color and font front and center. Big, Bold, and Bright. After that, I stripped their packaging, brochures, and presentations and put them on white to make the Blueberry Blue (#4b89f7) pop. Then it was a process of simplifying the brand message across all forms. Icons were created, photography shoots scheduled, presentations written and packaging redesigned. Check out the work below. 


Valentín Esparza


Cyndi Long Studios

Product Redesign

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