VISUAL IDENTITY
In 2020, Wipro was celebrating 75 years in business and entering a competitive IT consultation market in the United States. We worked directly with the brand manager and the chief marketing officer to update their existing brand for longevity and simplicity.
We were tasked with updating the brand guidelines to reflect changes in the brand mark, typography, colors and imagery standards.
Presentation Design
When we came on board Wipro had 182,886 employees, and just as many versions of their presentations. We redefined their presentation experience, prioritizing simplicity by encouraging less text in the presentations and more visual elementsfeaturing the trademark Wipro circles to create an eye catching template that was easy to use.
Advertising
Introducing Macs into the Wipro ecosystem was an exciting moment. We designed an advertising campaign for this moment, capturing the spirit of Wipro and the simplicity of Apple.
The campaign caught Apple's attention, and the ads were featured on stage as some of the best ads of the year.
Events
Every year, people from all over the world gather at Wipro's Innovation Center in Mountain View, CA to share ideas and drive innovation that propels the world forward.
We were tasked with creating a visual identity for Partner Conclave.
We were tasked with creating a visual identity for Partner Conclave.
Poster Design
Navigation Design
Breakout
Post Event Graphic
Ideation
